Some even visit several times per day, according to Statista. In the U.S., 62% of users access YouTube daily Source: Hootsuite Global State of Digital 2022 report 3. This is a bit of a shift from just a couple of years ago (in 2020, 56% of YouTube users were male-identifying and 44% were female-identifying) so this could be a clue that we may be seeing more and more women are creating and consuming content on the platform in the years to come. 54% of YouTube users are maleįor YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male. Source: Hootsuite Global State of Digital 2022 report 2. In total, the site gets 14.3 billion visits per month: that’s more than Facebook, Wikipedia, Amazon and Instagram. YouTube has 1.7 billion unique monthly visitors Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success.
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